Privacy and Cookies Policy

1. Introduction

Genuine Way Limited ("we," "our," "us") is committed to protecting and respecting your privacy. This Privacy and Cookies Policy explains how we collect, use, disclose, and protect your personal data when you visit our website at genuineway.co.uk  ("Website"). It also explains how we use cookies and similar technologies on our Website. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

By using our Website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect different types of information in order to provide and improve our services to you. The types of information we collect include:

2.1 Personal Data

Personal data refers to information that identifies you as an individual, such as:

  • Name
  • Contact details (email address, phone number, address)
  • Payment information (if applicable)
  • Account login credentials (username, password)
  • Your interactions with our Website (e.g., IP address, browser type, and device information)

2.2 Non-Personal Data

Non-personal data refers to information that does not identify you directly, such as:

  • Browser type and version
  • Device type and operating system
  • Pages you visited on our Website
  • Time and date of your visit
  • Referring website

3. How We Collect Information

We collect personal data in the following ways:

  • Directly from you: When you fill out forms on our Website (such as when registering for an account, making a purchase, or contacting us), we collect the information you provide.
  • Automatically: We automatically collect certain information when you visit our Website through the use of cookies and similar technologies (as explained in the Cookies section below).
  • Third parties: We may receive personal data from third parties such as social media platforms, advertising networks, or business partners if you interact with us via those channels.

4. How We Use Your Information

We use your personal data for the following purposes:

  • To provide, maintain, and improve our Website and services.
  • To process your transactions and deliver products and services you request.
  • To communicate with you, including sending you important updates, newsletters, or marketing communications (with your consent, where required).
  • To personalise your experience on our Website.
  • To comply with legal obligations and resolve disputes.
  • To protect our rights, property, and safety, and that of others.

5. Legal Basis for Processing Your Personal Data

We process your personal data based on the following legal grounds:

  • Consent: When you provide your personal data voluntarily (e.g., when you subscribe to newsletters or make a purchase).
  • Contractual necessity: To perform a contract with you or take steps prior to entering into a contract (e.g., processing your orders or providing customer support).
  • Legitimate interests: For our legitimate business interests, such as improving our Website or marketing our products/services, provided this does not override your rights and freedoms.
  • Legal obligations: When necessary to comply with a legal obligation.

6. Sharing Your Information

We may share your personal data with third parties in the following circumstances:

  • Service providers: We may share your personal data with third-party service providers who assist with operations such as payment processing, hosting, marketing, and analytics.
  • Legal requirements: We may disclose your personal data when required by law or to protect our rights, property, and safety.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new owner.

We ensure that any third parties we share your personal data with are compliant with applicable data protection laws and regulations.

7. Security of Your Data

We are committed to ensuring that your personal data is secure. We use appropriate technical and organisational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee the security of your data.

8. Your Rights

Under the UK Data Protection Act 2018 and GDPR, you have certain rights regarding your personal data, including:

  • Right to access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request that we correct any inaccuracies in your personal data.
  • Right to erasure: You can request that we delete your personal data, subject to certain exceptions.
  • Right to restriction: You can request that we restrict the processing of your personal data under certain circumstances.
  • Right to object: You can object to our processing of your personal data for direct marketing purposes or on the basis of legitimate interests.
  • Right to data portability: You can request a copy of your personal data in a machine-readable format to transfer to another provider.

To exercise any of these rights, please contact us using the details in the Contact Us section.

9. Cookies and Tracking Technologies

9.1 What are Cookies?

Cookies are small text files placed on your device when you visit our Website. They help us improve the Website's functionality, enhance your experience, and gather information for analysis.

9.2 Types of Cookies We Use

  • Strictly Necessary Cookies: These are essential for the functioning of the Website (e.g., for login and security purposes).
  • Performance Cookies: These cookies collect data about how visitors use the Website, such as the pages viewed and time spent on the site, to improve the Website’s performance.
  • Functionality Cookies: These cookies remember your preferences and settings (e.g., language preferences) to improve your experience.
  • Targeting/Advertising Cookies: These cookies track your browsing habits and allow us to deliver tailored advertising based on your interests.

9.3 How to Manage Cookies

Most web browsers automatically accept cookies, but you can modify your browser settings to reject cookies or alert you when cookies are being sent. However, please note that disabling cookies may affect your ability to use some features of our Website.

10. International Transfers of Personal Data

If you are located outside the UK, your personal data may be transferred to, and processed in, countries outside of the UK. If we transfer your personal data to a country that does not have adequate data protection laws, we will ensure that appropriate safeguards are in place to protect your information, such as using standard contractual clauses.

11. Changes to This Policy

We may update this Privacy and Cookies Policy from time to time. Any changes will be posted on this page, and the "Effective Date" will be updated accordingly. We encourage you to review this policy regularly to stay informed about how we are protecting your personal data.

12. Contact Us

If you have any questions or concerns about this Privacy and Cookies Policy or our data practices, please contact us at info@genuineway.co.uk.

Last Updated: March 2025