Code of Professional Ethics
Genuine Way Limited ("we", "us", "our" or "the Company") is a UK Company whose primary aim is to simplify complex workplace challenges with services designed to enhance employee engagement, promote wellbeing, and secure future success. With a professional yet human approach, we partner with businesses to deliver results that align with their vision for the future of work. This Code of Professional Ethics reflects the principles that guide our business activities, professional interactions, and operational standards. By embracing these commitments, we cultivate a culture rooted in trust, accountability, and innovation, while striving to make a positive impact on society and the environment.
1. Integrity and Honesty
Integrity is the foundation of our business. We are dedicated to clear communication, ethical decision-making, and transparency in every interaction. Misrepresentation, fraud, or deceit have no place in our company, as we aim to uphold the trust of our clients, employees, and partners.
2. Compliance with Laws and Regulations
We strictly adhere to UK laws, including the Companies Act 2006, Equality Act 2010, Bribery Act 2010, and Data Protection Act 2018 (GDPR) etc. Compliance is a fundamental expectation for all employees, who are required to understand and apply the legal frameworks relevant to their roles.
3. Respect for Diversity and Inclusion
We embrace diversity and inclusion as core principles of our workplace and partnerships. Every individual, regardless of background, identity, or ability, is treated equitably and respectfully. We actively address and challenge discrimination, fostering an environment free of harassment and bias.
4. Confidentiality and Data Protection
Protecting privacy and safeguarding information are priorities. In alignment with GDPR, Data Protection Act 2018, and all relevant laws and regulations as amended and in force, we ensure that personal and sensitive data are handled with care, security, and integrity. Confidentiality extends to proprietary information, which we safeguard with robust protocols.
5. Professional Competence and Responsibility
Our team is committed to delivering excellence through skill, diligence, and accountability. We prioritise continuous learning and professional development, enabling employees to remain at the forefront of industry standards and adapt to evolving challenges.
6. Anti-Bribery and Corruption
Aligned with the UK Bribery Act 2010, we enforce a strict zero-tolerance policy on bribery and corruption. Employees must disclose potential conflicts of interest and abstain from any activities that could compromise impartiality or the company’s ethical standards.
7. Fair Competition
We engage in fair and transparent competition, adhering to UK Competition Law. Practices such as collusion, price-fixing, or abuse of market power are prohibited. We believe in building success through innovation, quality, and integrity.
8. Environmental Responsibility
Our operations reflect a commitment to sustainability. Guided by the UK Climate Change Act 2008, we actively reduce our environmental footprint by cutting emissions, conserving resources, and fostering recycling and waste reduction across our supply chain.
9. Workplace Health and Safety
We prioritise the health and safety of everyone in our workplace. Complying with the Health and Safety at Work Act 1974, we maintain a secure, hazard-free environment and encourage employees to report risks and support a culture of shared responsibility.
10. Respect for Human Rights
Human rights are fundamental to our business. In compliance with the Modern Slavery Act 2015, we ensure that our practices and supply chains are free from forced labour, exploitation, or child labour. We collaborate only with partners who uphold these principles.
11. Accountability
Accountability is a shared value throughout the organisation. From leadership to employees, we encourage responsibility, open communication, and constructive feedback to uphold our standards and continually improve.
12. Whistleblowing and Reporting
We foster a safe environment for reporting unethical behavior or violations. Our whistleblowing policy, in accordance with the Public Interest Disclosure Act 1998, ensures confidentiality and protection against retaliation for individuals who raise concerns.
13. Excellence in Client Relations
Clients are the core of our operations. We are dedicated to providing exceptional services and products with professionalism and respect. Customer feedback drives our improvements, and complaints are handled promptly and fairly.
14. Ethical Sourcing and Supply Chain Management
We are committed to ethical sourcing and working with suppliers who share our values. We conduct due diligence to ensure our supply chains are free from exploitation and focused on sustainability and social responsibility.
15. Innovation and Continuous Improvement
Innovation is at the heart of our growth. We encourage creativity, adaptability, and the continuous improvement of our processes, products, and services to remain competitive, impactful, and relevant in a dynamic world.
Last Updated: March 2025